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Seeking Advice With Your Startup

February 22, 2011

I read a great blog post by Jason Freedman today about the risks of starting your business in “stealth mode”. Trying to launch in stealth mode, along Jason’s train of thought, refers to being overly cautious to the point where you refuse to share the concept of your business with those who would give you advice. This limits the amount of help that you could receive from someone more than willing to offer it as it leaves them with a smaller frame of reference than they would have were they aware of the core business model and its functions.

Even if they are fully willing to give as much helpful advice as possibe, this limits their ability to do so and hurts you in the end. Furthermore, it’s understandable that someone who is already less than willing to provide you with advice or guidance may be further put off and more likely to decline assistance when they hear that you are seeking guidance but witholding pertinent information.

The bottom line is that your business idea is likely NOT unique and that witholding information from those who would assist you is more likely to hurt you than help you as you try to get started. Use this to your benefit and seek advice and guidance from those who have gone through the process before or may be willing to point you in the right direction. Instead of letting the success of your business ride on how unique it is, let it ride on the fact that it identifies and fulfills a need and that it does this WELL in terms of all other things including the core areas such as marketing, branding, finance and operations. Focus your kearning on these core areas and learn how to make your business stand out in terms doing these well.

There are an abundance of individuals and resources to be found online or among local business development and networking groups. Hit the forums and use social networking to build contacts and gain advice. Don’t underestimate the input the the little guys or those who have gone under can provide as well. They may be willing to share their mistakes that they have since learned from.

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