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The 100 Most Socially Networked Cities in the U.S.

March 22, 2011

Mens Health Magazine Recently released an article titled “Twitter Towns, USA – The Most Socially Networked Cities in America”, in which they detail the findings of their study to determine social media usage for the purpose of ranking U.S. cities against one another.

Facebook, Twitter and LinkedIn usage was looked at on a per-capita basis, with the LinkedIn usage in particular provided by Netprospex.

They then used search-targeted ad network Chitika to look at traffic generated by what they consider to be “major social networks”. These include Myspace, Friendster, Reddit and Digg. The choice of networks studied has drawn some criticism due to the decreasing relevancy and usage of Myspace, Friendster and Digg – at least in the United States (Friendster, for example, is still heavily used in Asia). It is my belief that they used this information in the study simply because it was available. Can you blame them? Even though the level of usage of these network sites may pale in comparison to Twitter and Facebook, it arguably makes for a more well-rounded study to account for these now second-tier networks.

Finally, Simplymap was leveraged to take a look at chatroom and blog usage by household.

The findings may surprise you. See where your city ranks:

Most socially networked
1 Washington, DC     A+
2 Atlanta, GA     A+
3 Denver, CO     A+
4 Minneapolis, MN A+
5 Seattle, WA     A+
6 San Francisco, CA A
7 Orlando, FL     A
8 Austin, TX     A
9 Boston, MA     A
10 Salt Lake City, UT     A-

11 Cincinnati, OH    A-
12 Raleigh, NC    A-
13 Burlington, VT    A-
14 Portland, OR    B+
15 Madison, WI    B+
16 Dallas, TX    B+
17 Portland, ME    B
18 Sacramento, CA    B
19 Aurora, CO    B
20 Boise, ID    B
21 Charlotte, NC    B
22 Wilmington, DE    B
23 Oakland, CA    B
24 St. Louis, MO    B
25 Las Vegas, NV    B
26 Columbus, OH    B
27 San Diego, CA    B
28 San Jose, CA    B
29 St. Paul, MN    B-
30 Plano, TX    B-
31 Tampa, FL    B-
32 Nashville, TN    B-
33 Los Angeles, CA    B-
34 Phoenix, AZ    B-
35 Newark, NJ    B-
36 Miami, FL    B-
37 Norfolk, VA    C+
38 Richmond, VA    C+
39 Chicago, IL    C+
40 Durham, NC    C+
41 Colorado Springs, CO C+
42 Des Moines, IA    C+
43 Jersey City, NJ    C+
44 Indianapolis, IN    C+
45 Milwaukee, WI    C+
46 Fargo, ND    C+
47 Columbia, SC    C+
48 Houston, TX    C+
49 Philadelphia, PA    C+
50 Birmingham, AL    C+
51 Cleveland, OH    C+
52 Kansas City, MO    C
53 New York, NY    C
54 Greensboro, NC    C
55 Reno, NV    C
56 Manchester, NH    C
57 Providence, RI    C
58 Baltimore, MD    C
59 Little Rock, AR    C
60 Louisville, KY    C
61 Sioux Falls, SD    C-
62 Omaha, NE    C-
63 Pittsburgh, PA    C-
64 Baton Rouge, LA    C-
65 Lexington, KY    C
66 Wichita, KS    C-
67 Anchorage, AK    C-
68 Lincoln, NE    C-
69 Cheyenne, WY    D+
70 New Orleans, LA    D+
71 Tucson, AZ    D+
72 Buffalo, NY    D+
73 Honolulu, HI    D+
74 Santa Ana, CA    D+
75 Charleston, WV    D+
76 Oklahoma City, OK    D+
77 Virginia Beach, VA    D+
78 Winston-Salem, NC    D+
79 Tulsa, OK    D+
80 Albuquerque, NM    D
81 Fort Worth, TX    D
82 San Antonio, TX    D
83 Jackson, MS    D
84 Chesapeake, VA    D
85 Jacksonville, FL    D
86 Riverside, CA    D
87 Memphis, TN    D-
88 St. Petersburg, FL    D-
89 Toledo, OH    D-
90 Corpus Christi, TX    D-

Least socially networked
91 Billings, MT    D-
92 Fort Wayne, IN    D-
93 Bridgeport, CT    D-
94 Detroit, MI    D-
95 Fresno, CA    F
96 Bakersfield, CA    F
97 Lubbock, TX    F
98 Stockton, CA    F
99 Laredo, TX    F
100 El Paso, TX    F

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