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The Growing Power and Popularity of Video Usage for Social Branding

April 11, 2011

As I mentioned in my post last week that we could expect to see heavier usage of online video in the upcoming presidential race, sure enough Mitt Romney announced today via Youtube his intentions to run in the 2012 presidential race. The video from today, posted one week after President Obama also announced his intentions to run, highlights a growing trend in the use of social media, and more specifically video, in politics.

Why is this happening? It’s becoming evident that video is one of the most effective ways to reach your desired audience among tech-savvy demographic groups. Afraid that your small business social marketing and media efforts are lagging behind the trend? Not to worry. The good news is that getting started with creating and hosting videos for the purpose of adding a new element to your existing blog or social efforts is extremely easy.

There’s no need to feel the pressure to be on par with full-time video blogs right off the bat. Many standard blogs do quite well with video blog entries thrown in intermittently to mix things up. If this is something that you are interested in, the best way to get started is to set some goals and start a routine. Just as an example, if you are currently producing written blog entries twice a week, you may want to attempt to create a video entry once every two weeks to start. Depending on the kind of progress you make and whether or not you are happy with the results, you may obviously want to scale this up or down to match what you feel is a good fit for your blog and the messages or value that it provides. However, keep in mind that, with most social media efforts, it will take some time to see results and see an actual positive impact as a result – stick with it!

Another incentive to test the waters with video blogging is the fact that there are currently many affordable yet quality cameras capable of recording in HD out on the market. A currently popular brand are the Flip cameras. These little guys are capable and very affordable with a range of about $129-$229.

There are also several great free or low-cost hosting options out there on which to store and share your videos. Some always great options that come to mind are Vimeo, Google Video and, of course, Youtube.

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